30 Days of Instagram Content in 8 Steps
it’s our belief that when it involves blogging for business – content is king – Including social media & Instagram content. Lately, we’ve been specifically obsessive about Instagram. So, to help you prepare for july and plan your Instagram content, we've got a list of 8 steps to brainstorm all the fun and wonderful stuff you've got and will be created for building that brand awareness on Instagram.
As we undergo these ideas, make certain to require note of things that relate to your audience and your niche. very first thing is first though – you must know that every one the various social media platforms have their own etiquette for the way often you'll be able to and may share new content. for example, on Twitter, you'll be able to share new blog posts and links multiple times an hour and be betting on your following, many of us wouldn’t notice the frequency.
However, on Instagram, you must keep your new content to only 1 to three new posts each day. therewith in mind, you’ll want to stay the “self-promotion” to a minimum as this could seem pushy on Instagram. what's more likely to induce you noticed and a more engaged following may be a balanced mixture of promotional content with relationship building content.
Now that you simply know the above, let’s bear the steps for building a balanced mixture of content for Instagram.
Step 1: ESTABLISH THE MONTHS SOCIAL AND COMMON THEMES
Understanding what you're visiting post throughout the month is as simple as taking some minutes to appear at the calendar ahead and paying attention of anything that your audience might find enjoyable to determine, read, share and interact with. Knowing what's springing up in popular culture is social marketing 101. If you’re not currently sharing social media posts around these themes a minimum of occasionally, i feel you’ll find that you just are missing out on opportunities to attach with new followers.
Take the Oscars for example. The Oscars are typically in February and if you’re a fashion blogger, you better know that and be planning your social media schedule around important events just like the Oscars. The more you engage with popular themes on your social media and use relevant hashtags, the more likely you're to hit the spot for brand spanking new and existing followers. So, make sure to require notes and consider any note worth holidays or popular topics for the month and write down any ideas that instantly strike you as content worthy. as an example, if you’re a health blogger, you will want to focus plenty of energy on “Mental Health Month”?
STEP 2: ESTABLISH IMPORTANT AND RELATED HASHTAGS –
Hashtags are important on Instagram and Twitter. These little words that start with # are the way that your audience goes to seek out your content. As May goes along, you would possibly want to concentrate to trending hashtags just in case something important comes up.
However, there are hashtags that remain popular during the month of May that you simply can plan on using and begin researching alternate’s for.
STEP 3: PLOT OUT HOW YOU'RE GOING TO PUBLISH NEW BLOG POSTS
Just like this Instagram Content Calendar, it’s important to own a plan of the various blog posts and stuff you are going to be sharing on your blog for the month. this could be considered your editorial calendar.
With your editorial calendar in hand, act an fill in a very few areas on your Instagram content calendar and plan after you will promote your recent blog posts and freebie opt-ins to your followers.
STEP 4: MAKE an inventory OF INFLUENCERS OR FOLLOWERS TO @MENTION
Mentioning others may be a good way to extend your reach to new folks that might not remember of your brand. So, save some days on your Instagram content calendar for @mentioning people and influencers who are are associated with your niche. These people could also be influencers that your audience may already follow or someone you're thinking that they'll want to follow.
STEP 5: FILL IN AREAS WITH TIPS AND TRICKS associated with YOUR NICHE
What better thanks to establish authority in your niche by sharing your knowledge? the straightforward use of tips and tricks could be a good way to extend awareness of your brand but also gives your following a assistance. These forms of post are great because they aren’t promotional but they continue topic. Heck – why not just pull a right away quote from one in all your recent blog posts?
STEP 6: FILL in a very FEW STORIES AND CONTENT ABOUT YOU
Your fans don't always want to listen to you, so it's a smart idea to slip into a very day or two of your Instagram calendar where you're helping out with your next one. get to grasp you better. These will be posts about how messy (or organized) your work space is OR it may well be an extended story about how you bought started in your business.
STEP 7: ADD IN HUMOROUS AND INSPIRATIONAL QUOTES
Quotations and humor are small bite size, but they share valuable posts that act as a filler. In fact, you'll find that these get the foremost likes and or comments because they're quick and straightforward items for your followers to have interaction with.
STEP 8: GATHER ALL RELATED IMAGES AND LINKS
Your final step to fill up your Instagram Content Calendar is to collect all relevant photos, graphics, and links. you'll be able to do that easily by spending each day or two batch creating and shooting images OR downloading stock photos like people who will be found in our free stock photo library.
There you've got it! 8 steps to making and filling out this months Instagram Content calendar. Good luck and don’t forget that you just can use these same steps for each month.
For instance, you’re visiting find that #mothersday is incredibly popular over 8 million uses. If you’re a stationary shop owner, think about using something just like #mothersday but with less usage like #mothersdays or #mothersdaycard . By employing a hashtag that doesn’t get used the maximum amount will make sure that your post wont stray on the day you utilize it but will help your post be seen by an audience that's still likely to search out your content.