1. Improve your website’s user experience. 

According to a study on ranking factors by SEMrush, the highest four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of these are directly associated with the experience your website is providing your users. It’s pretty simple: If your website is simple and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, which will improve your search rank.

2. Write great content optimized for SEO.

Having high-quality content on your website is one in all the simplest ways to extend traffic and improve your search rank. In fact, in a very recent poll of selling professionals, 57% said on-page content development was the foremost effective SEO tactic. ensure your content is mistake-free, keyword-rich, mobile-optimized, written to deal with the precise needs of your target market, and includes valuable links to additional internal and external content.

3. Get more backlinks. 

Backlinks—links from other sites to yours—are one in all the foremost heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, usher in traffic, and improve your search ranking.

4. Improve your page speed. 

Google began using mobile page speed as a ranking consider July, and while it said the “speed update” will only affect atiny low percentage of websites, it’s still an honest idea to ensure your site is as fast as possible—both to enhance your search rank and supply an honest user experience.

5. Fix broken links.

Having quality links on your website is one amongst the most effective ways to spice up traffic and establish the authority of your site, but links that refer a 404 Error damages both your user experience and your search rating. 

Use a tool like BrokenLinkCheck or Dead Link Checker to find broken links.

6. Optimize your images.

Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to spot the photographs on your web content. confirm all of your website images are compressed, have descriptive filenames, and include alt text.

7. Use H1 and H2 header tags. 

Not only do headers make your content more readable and easier to know for humans and search engines alike, there's a robust correlation between Google search rank and therefore the use of header tags within the body of your content. Header tags also are an excellent thanks to show the structure of your content and emphasize your key points.

8. Optimize for local search. 

More and more people are using their smartphones to look for businesses “near me.” to enhance your chances of getting your business show up in relevant local searches, ensure you Get your Google My Company page, include related content in Google Articles, list 

your business in local directories, and boost your online credibility with great online reviews.

9. Optimize for voice search. 

According to a study by comScore, by 2020 1/2 all searches are going to be done by voice. confirm those voice searches find your business by incorporating likely voice search phrases into your website content—be guaranteed to use full sentences phrased in a very natural conversational style instead of single keywords.

10. Aim for “position zero.”

When a user asks a matter in Google Search, Google sometimes pulls content from a relevant website and displays it in an exceedingly special featured snippet or answer box above the #1 search result. Getting content into a featured snippet could be a good way to extend traffic (snippets include a link to the page where the content came from), also as boost the credibility and visibility of your brand. to extend your chances of getting your content selected as a featured snippet by Google, consider likely searches associated with your business and pepper your site with clear, authoritative answers