4 Ways To Triple Your Instagram Engagement

Let's talk about algorithms. We hear people always blaming Instagram's algorithm for their low engagement ... but have you ever thought this could be your stuff? Yikes!

Let's fix it! Here are 4 ways to further your engagement and 'beat' Instagram's algorithm.

Utilise Instagram stories every day 

Stories are an important part of boosting your Instagram! If you don’t use it every day, you must. Stories allow you to connect with your audience and share content easily. 

Turn it over - treat it like a daily log and tell your followers what you do every day. This will promote a bond between you and your followers, which will keep them coming back and thus increase your engagement. Aim to post at least 3 to 5 stories per day.

You can use various features like Stones Curse, Poles and GIFs to make the stores more attractive! By using all the features of Instagram, you will also get an incentive, as Instagram rewards accounts that use all of their features.

You also want to make your stories accessible and you can do this by adding captions. By doing this, you can make your stories easier for everyone to incorporate and view.

Purposeful Captions 

Captions are one of the best ways to increase engagement for a post. Make sure you post meaningful content that has value to your audience. The purpose of your caption could be to entertain, educate, inspire, etc. Posting just for that won't help your engagement. Try to post to your feed 3-4 times a week and share the value in the captions, from having a juicy story to sharing tips and tricks.

IF YOU STRUGGLE WITH CREATING ENGAGING CAPTIONS, CHECK OUT THE STYLING  TRENDY CAPTIONS TO DEVELOP CONTENT PILLARS FOR YOUR BRAND. 

Video content 

People tend to connect more through video because they can see more of your personality, and this creates a similar, known, and trusted factor for your audience.

Offering a wide variety of content is a great way to increase your engagement. So if you use as many Instagram features as possible, you can really grow.  

IGTV

IGTV is a feature that allows you to create short videos, similar to Youtube. It's a great tool for any niche, and you don't have to be afraid to show off your face. 

Here are some examples of how you can use IGTV based on your niche!

 

Fashion: Share outfits or a lookbook for a week.
Food: Bake / Cook With Me
Lifestyle: Daily Vlog, Morning Routine, Favorite Products
Mental Health: Your Personal Care Routine, Favorite Mental Health Resources (Books, Apps, etc.)
Beauty: Get Ready For Me To Make Different Looks Of makeup

 
A great way to come up with IGTV ideas that your audience will love is to simply expand on the content you are already producing

P.S. There are rumors that Instagram may launch an IGTV monetization system similar to Youtube.

Live Streaming

 Live streaming is another great way to connect and build trust with your viewers. The live stream is not filtered, so it looks like you're talking to the viewer. You can go further and partner with other influencers to access each other's audience.

 

WHICH ONE OF THESE STRATEGIES ARE YOU GOING TO START IMPLEMENTING TO GROW YOUR INSTAGRAM?

 

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