Over the years, Instagram has grown tremendously and continues to broaden its horizons. The photo-sharing app has gone a protracted way from once being a favourite for vacationers sharing their holiday pictures to now appealing to any or all forms of influencers, advertisers, and brands.

If your brand isn’t already on Instagram, these Instagram marketing statistics will convince you why it should be and provides you a plan of what you must be doing on the social platform.

So, let’s start with the highest 10 Instagram statistics for 2020 to shed some light on the rising importance of Instagram.​

1. what percentage People Use Instagram?

As of June 2018, Instagram had hit a monthly active user mark of 1 billion (TechCrunch, 2018).

That’s a giant milestone for the mainly mobile photo sharing network! quite 500 million active users are using the platform daily. As of now, the Instagram app is one amongst the foremost popular social networks worldwide. a bit over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Since then, it’s grown 10 times.​

Instagram could be a social network that permits users to share and edit both photos and videos. Out of the social networks, only Facebook and Youtube have more active users every day than Instagram.

Once used mainly by teens and young millennials, Instagram continues to grow united of the foremost popular social media platforms, and also the data tells us that it’s not visiting change anytime soon.​

So, if you were questioning whether your brand should spend the time and money to speculate in Instagram, the tremendous number of monthly active users should be a sign. Our team wrote A Beginner’s Guide to Instagram Shopping a while ago to assist you understand the various nuances of the platform.​

2. Instagram Hashtags Usage

Since the concept of using hashtags to tag and identify social media topics was invented in 2007 (by Twitter), the use of hashtags has 

exploded and is now considered a social media issue. quintessential element of social media.

Instagram is certainly no exception to the present. From companies and Instagram influencers to even the typical Joe, the utilization of hashtags on Instagram is popular and widespread. 

This is such a lot in order that the newest Instagram statistics show that a median Instagram post contains as many as 10.7 hashtags (HubSpot, 2020). 

But if you’re thinking of going all out on hashtags to do and reach new users and grow your audience, go over. Studies have shown that with Instagram hashtags, the more merrier it is. In fact, engagement decreases for posts with six or more hashtags, so try and use five or fewer. ​

And if you wish to induce strategic, you will have an interest to understand that the foremost popular hashtag on Instagram, #love, has been used over two million times. So while it should emit that warm fuzzy feeling in your viewers, your post might be drowned out by the 2 million other posts with the identical hashtag. ​

For reference, #photography, #instagood, #fashion, and #art frame the subsequent four hottest Instagram hashtags.​

3. Young Adults Love Instagram

71 per cent of the billion monthly activeusers of the Instagram app are under the age of 35 (Statista , 2019). The figure provides details on the worldwide distribution of Instagram users as of January 2019. The one hottest age range is users between the ages of 25-34, followed by users between the ages of 18-24. Does your target market include this demographic?

Understanding social media demographics will facilitate your determine which platforms make the foremost sense for your brand to utilize. this fashion you’ll make certain that you’re not spending time creating content for a platform where your audience doesn’t have a presence. If your target market consists of young adults, you recognize that Instagram is that the right place for you to be. Once you recognize this, you'll start producing the correct sort of Instagram content that matches your user’s needs and adding all the right Instagram captions.

4. How much time do people spend on Instagram on average every day?

People spend almost the maximum amount time on Instagram as they are doing on Facebook.
The amount of your time Android users dedicate to Instagram is approaching that of Facebook — In June 2018 Facebook users’ spent a mean of 58 minutes per day on the platform compared to Instagram users’ 53 minutes per day (Recode 2018).

The time spent on Instagram matters because the longer people spend within the app, the more advertisements they see, and also the more opportunities they need to note your brand. Instagram also revealed that introducing the Instagram Story feature increased the number of your time people were spending on the app on a daily basis. Nevertheless, not only does the time spent on Instagram matter, but also 

the time of day when users are most involved on the site. That way, you’ll get to grasp the best time to post on Instagram for your brand.

5. Businesses are Using Instagram

With Instagram becoming increasingly popular, an estimated 71% people businesses claim that they use Instagram for business (Mention, 2018). the identical study also reveals that 7 out of 10 hashtags on Instagram are branded. And quite 80% of companies consider Instagram engagement because the most vital metric. Instagram engagement could also be one among the foremost important KPIs for several marketers, but it’s not a simple task to live it. With the Instagram platform rapidly evolving, it’s hard to stay up with the updates and what to live.

Businesses have an excellent opportunity to use Instagram for social media marketing. Not only is there an enormous market, but there’s an interested audience that you just can reach without spending large sums of cash. If you’re trying to find tips and concepts for the way your brand can advertise on Instagram, we’ve got you covered with these eye-catching Instagram post ideas.​

6. Instagram Sponsored Content Growth

The trend of influencers publishing supported content on Instagram continues to expand without any signs of letting up. Over the course of the year from February 2018 to February 2019, the amount of Instagram influencers using the #ad hashtag grew by 133 percent (Socialbakers, 2019).

In fact, within the half-moon of 2019, nearly 25,000 Instagram accounts published with the #ad hashtag. 

Since posts by influencers with a bigger following are likely to possess more views and reach, it’s expected that these accounts are more asked for for influencer marketing campaigns than those with fewer followers. 

This is reflected within the number of times these high-profile influencers have used the #ad hashtag. quite one quarter (26 percent) of influencers with over 1,000,000 followers use #ad in their posts. compared, but one in five of influencers with fewer than one thousand thousand followers and just around two percent of micro-influencers with fewer than ten thousand do so.

And it's not just the posts sponsored by influencers that are growing in popularity. Across all Instagram posts over now period, the employment of #ad increased by 120 percent.

7. Instagram Stories Usage

In August 2016, Instagram launched Instagram stories. This game-changing feature allows users to require photos or videos which disappear after 24-hours. After launching this feature, people started sharing far more on Instagram. Each day, 500 million Instagram users use Instagram Stories (Instagram, 2018). Not just that but 1/3 of the foremost viewed IG stories are from businesses.  

Before Instagram stories, people were mostly sharing their important moments, which weren’t usually on a each day. Instagram nailed the hammer on the top with Instagram stories, giving people a far better reason to share their everyday moments without actually having to stay the content on their profile. this can be also an excellent opportunity for businesses to extend their visibility. There’s a post showing just how you'll be able to also start using Instagram stories to make your audience.​

8. Instagrammers Follow Brands

50% of Instagram users follow a minimum of one business (Mention, 2018) meaning that companies have an excellent opportunity to extend their reach through Instagram. Whether you’re a neighborhood brand or businesses round the world, you've got the potential to boost your brand by using Instagram.

With an Instagram Business profile, brands can add their additional contact information that isn’t an option available for private profiles. This includes a business signaling and address. If you’ve got an Instagram Business profile you even have access to Instagram analytics which might provide you data about impressions and reach per post, still as more information about your demographic. this will facilitate your to grasp what kind of content your audience likes the foremost. So, whether it’s food, clothes, or any niche that you’re fascinated by, you'll be able to be hopeful that there are users who have an interest to follow you or your brand on Instagram.

9. Instagram Engagement Matters

Instagram engagement is on the increase for brands. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). this implies that brands can generate over 4x more interactions on Instagram compared to Facebook.

While we understand that Instagram engagement is very important for brands, the question still remains about what Instagram engagement actually is and the way it’s measured. Instagram engagement is that the degree of involvement that your followers show toward your Instagram content. this might be within the style of likes, comments, or shares. Instagram could be a visual content based platform which is one among the explanations why it's such high engagement. It offers a platform for various sorts of content creation like photos, videos, live videos, stories, and also the IGTV app. This increases content creativity, because it gives you a good type of content types to settle on from. If you’re a brand or business, you ought to be making use of Instagram’s potential to boost interactions. We’ve got a bunch of tips for you to boost your Instagram engagement.​

10. Instagram Has a control on Buyer’s Shopping Journey

We've already gone over the impact of Instagram on brands, but let's take a step further.

Instagram helps 80% of Instagrammers decide whether to shop for a product or service (Facebook, 2019). Instagram users report making a buying deal decision supported something that they saw while browsing the app. Influencer marketing plays an enormous role in influencing these purchase decisions too, so if your brand isn't including Instagram to your social media marketing, you’re missing out on an enormous opportunity. Especially if your business is targeting millennials. 

There’s a bunch of various tactics that you simply can use to impact the customer decision on Instagram. So whether it’s Instagram ads, engaging users with creative stories, or including the relevant Instagram hashtags to be more discoverable, it all can matter if you are doing it right. try more Instagram tips about our blog.


Over the years Instagram has proven to be a robust marketing tool for businesses that are looking to expand both their visibility and reach. We’re hoping that these 10 Instagram statistics for 2020 have helped explain why your brand should be investing in Instagram and given you some ideas of what to try to to on the platform next.