HOW MUCH MONEY DOES AN INSTAGRAM INFLUENCER MAKE?
Influencers – as society has labeled them – have created a digital empire by snapping some semi-filtered shots with one hand, while promoting the most recent trend with the opposite.
Their credibility comes from an influx of social engagement, which takes place while building an influence rewarded with products, money, and sometimes even fame. We 're testing the numbers to see how financially independent one can really be from a pair of thousands of likes.
And just how realistic that task is to overcome.
It Pays to be Popular
While climbing the influencer ladder, it’s common to urge paid more per post if you have got the next follower count.
This reasoning stems from the fact that the more eyes that see the material, the more marketers are willing to pay.
But what determines that atomic number one must hit before these posts actually become profitable?
< 10,000 Followers
"Micro" influencers range from 6,000 to 10,000 followers.
Unlike your popular friend that has acquired this many followers by posting cool stuff, the people behind these handles are vying to grow their page around a particular niche.
According to a recent survey, these accounts can form up to, on average, $88.00 per post. However, most micro-influencers hold off on charging upfront so that they can first garner a bigger, long-term presence.
Understood as a zealous hobby, this follower level can get your Instagram handle within the door for future collaborations or sponsored posts, crammed with some free perks along the way.
< 100,000 Followers
At this stage within the game, brands are sending out direct messages to accounts with this amount of followers like clockwork, posing for product endorsement in exchange for freebies: Think designer-labeled clothing, monthly packages catered to health and wellness, or a free meal from the restaurant that desires exposure.
Some occasional money may are available, but most influencers are hesitant to start out charging at this stage since it should delegitmize their growing success.
It's a bit of an unspeakable rule that influencers can expect to pay $10.00 for every 1,000 followers they need once they reach the 100,000 threshold. Charging for posts before hitting this could lead to less payment or settlement before the account has fully bloomed.
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the worth point changes supported the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a brand new person uses their code, they create a percentage of the sale. Many accounts tend to gift offers that merely raise their follower count.
Whether these middle-tier accounts are maintaining their presence on the side working vigorously to show their accounts into a full-time career, their followings are impressive.
< 1,000,000 Followers
The leap from 100,000 followers to 1 MILLION followers is kind of an undertaking to mention the smallest amount, coming with no standard manual or rules to follow on what to post and the way much to charge.
Accounts of this nature (think 250,000 to 500,000 followers) had an impact on Instagram's jackpot, with a possible earnings average of $670.00 per post.
But it doesn’t even must be an image on their feed that brings within the cash.
Accounts this huge have various features that lower-tier handles can’t access yet, like a verified account (blue check mark) and also the Instagram story “swipe up” capability, brands and corporations can leverage these features for simpler influencer ad campaigns.
Once an account reaches over one thousand thousand followers, the sky’s the limit on what they charge.